We Help People Build Real Financial Confidence

Since starting out in 2019, we've watched hundreds of Australians shift from stressed about money to actually understanding it. Our approach isn't flashy. We just believe everyone deserves clear answers about their finances.

What Drives Us Every Day

Honest Guidance

We tell you what you actually need to hear, not what sounds good. Sometimes that means saying no to strategies that don't fit your situation.

Real Conversations

Financial planning should feel like talking to someone who gets it. We skip the jargon and focus on what matters to you right now.

Practical Solutions

Theory is fine, but we're more interested in steps you can take this week. Small changes often make the biggest difference over time.

Long-Term Thinking

Quick fixes rarely work. We design plans that make sense now and adapt as your life changes over the next decade.

Clear Progress

You should always know where you stand. We track what's working and adjust what isn't, without waiting for annual reviews.

Community Focus

Brisbane is home. We understand the local market, property trends, and the unique challenges facing families in our area.

Financial planning workspace with documents and calculations

How We Got Here

Back in 2019, I was working at a big financial firm and kept hearing the same frustration. People felt talked at, not listened to. They'd leave meetings more confused than when they arrived.

That didn't sit right. Money affects everything in life. If someone's taking the time to plan their future, they deserve straight talk and genuine support.

So imarenaequin started with a simple idea: what if financial planning felt more like working with a thoughtful friend than sitting through a sales pitch? We built everything around that question.

Meet The Team

Small team. Big focus on getting it right. We each bring different strengths, but share the same commitment to helping you build financial clarity.

Celestine Roarke

Financial Planning Specialist

Celestine joined us in 2021 after spending years in banking. She got tired of pushing products that didn't really help people. Now she focuses on retirement strategies and helping families navigate tricky transitions. Her clients appreciate that she remembers details about their lives, not just their account balances.

How We Actually Work With Clients

Listen First

We spend the first session just understanding your situation. No forms to fill out while we talk. No pre-planned pitch. Just a real conversation about what's working, what's not, and what keeps you up at night financially.

Build Your Picture

We map out where your money goes now and where you'd like it to go. This usually reveals some surprises. Most people have more options than they realize once everything's laid out clearly.

Create Actual Steps

Plans that sit in a drawer don't help anyone. We break everything into monthly actions you can actually take. Some months might have three small tasks. Others might have just one bigger focus.

Stay Connected

Life changes. Markets shift. We check in quarterly to see what's different and adjust accordingly. Between meetings, you can reach out anytime something comes up. Quick questions get quick answers.